One compelling offer is more powerful than a thousand sound arguments. In a world where marketers chase tactics and copywriting tricks and closing techniques, lasting success comes to those who master the art of making sexy propositions. Find out how to put together an offer that converts.

There’s no such thing as free traffic. All traffic comes at a cost. It’s just sometimes this cost is invisible until months down the road when you’ve wasted months and tens of thousands of dollars. This is exactly what happened to George, who spent over a year building free traffic through SEO that turned into a huge cash suck for his business.

Have you ever felt your product wasn’t good enough? Are you ever afraid of customer complaints because your website isn’t professional enough or pretty enough? Have you ever delayed a project release or pushed back a deadline just because you felt it wasn’t ready? Worse… did you ever feel it will never be good enough? If so, tune in to this episode to find out Igor’s take on creating and releasing new products, websites, contents, books and funnels.

How do you sell a dull commodity product that’s as boring and mundane as tea? Or come up with the next Pumpkin Spice Latte? It’s not about the product. It’s in the positioning. Positioning is the art of controlling perception of how your product is seen in the marketplace. Find out how to position your product or service, no matter how boring or generic, to create a bestseller.