The ethical lines of Internet marketing are blurred.
Everyone knows it.
Very few people talk about it though.
And plenty of people exploit it.
Which makes it ever so difficult for a beginner to choose a mentor.
Discover the mistakes I've made in choosing my mentors which cost me $50,000 in lost investments in hopes to help you choose the right mentor for you.
Sometimes even taking a piss can be life changing.
Orlando, FL.
August 2012.
I'm standing at the urinal. The bathroom door swings open and a guy walks in. His face is familiar. It's Tom Beal. It's the guy behind the syndicate which created Internet marketing legends such as Ryan Deiss, Frank Kern, Jeff Walker and Jeff Johnson.
I had no idea of the impact this person was going to make on my life and my business in years to come.
Tom has become my trusted advisor in matters of business, marketing, and self-development.
In the short time that we have been working together, Tom has helped me double my business and figure out more time in my schedule which resulted in me actually launching this very show.
Hands down one of the best "self-help" episodes we've ever done.
I spent the first 2 years online chasing bright shiny objects.
I was a sucker for anything new and exciting.
And if it claimed to solve all my problems overnight, all the better!
Obviously, and you know this, none of that crap ever worked.
So it got me thinking - what does work?
If the new shiny stuff never produces results, perhaps I'm missing a puzzle piece here. And if I can solve this mystery, can I guarantee success?
What I discovered was stomach twisting.
It had a lot to do with fear of success, fear of failure and the primal emotional drivers which dictate our decisions.
The good news...
I just had to tweak my approach ever so slightly to start seeing results.
Discover what I found and exactly how I succeeded in the all new List Building Lifestyle.
Some marketers (like yours truly, Ben Settle and Doberman Dan) hate it.
While others swear by it.
Until now I kept the List Building Lifestyle primarily about email and paid traffic.
But after being invited to a couple of Google Hangouts by Chiara Francica, the Flakebook Queen, I decided to reciprocate and bring her to the studio to rap about organic Facebook marketing.
She made hundreds of thousands of dollars doing it.
And she agreed to share exactly how she does it.
Ever played slots?
Me neither.
Turns out though, there's ton of people who do.
Why do they play?
Most will tell you they'd like to make money, hit the jackpot, that sort of thing.
But the way slot machines are designed, the chances of that happening are slimmer than slim.
Why?
Because these machines are mathematically programmed to always take more money than they're giving. So when you play, essentially, you're agreeding to lose. And it just depends how fast you lose. That's all.
What does this have to do with your online business?
Your family?
Your health?
Your life?
Everything.
Which one's more powerful way to present your product:
1) Amazing new software which builds landing pages.
2) "I've used this new software to create a landing page which finally allowed me to leap over the technical barriers and start building my list. I then emailed my list daily and made my first commission online!"
You guessed it...
2nd approach is 10X more powerful.
Why?
Because it does what all well-told stories do - elicits emotion.
And emotion, my little droggling, sells!
Would you like to discover how to tell emotion-eliciting stories about your product in 6 easy steps?
What's the perfect content-pitch ratio?
Frank Kern once said it's 80% content and 20% pitch.
I used to stick to this ratio until I realized I wasn't making any money. All this "value" I was giving away for free conditioned my list to take take take but not buy.
So I switched to a new model.
One which doesn't require me to give anything while generating tons of good will with my list and getting lavish pay.
How?
One of the reasons email marketers fail is because they write boring emails.
Why their emails are boring?
Because they're (for the most part) product-focused.
They write about the features, benefits and price of their offer. From a marketing stand point that may be correct, but it doesn't sell with email.
What does?