Who said you have to "chase" customers?

Why can't they come to you instead?

Better...

Why couldn't they be already pre-sold on working with you when they show up on your "door step?"

My buddy Tyson Zahner believes that's EXACTLY how it's supposed to be.

And he shares his 5 step attraction system to making it happen!

Social media's all the rage.

Flakebook, twatter, instablab, snagchat etc

Marketing experts are raving about social media lead generation tactics like its the best thing since turkey bacon.

I beg to differ.

But wait... this episode is not just another rant.

This time - it's all backed up SCIENTIFICALLY.

Starting out we're focused on the product.

We want the best product that's easiest to sell.

We want to market a superior product.

Something we can believe in.

Something we'd be proud to put our name on.

But that's a mistake.

Product comes second to marketing.

What matters more than the product you're selling is how you sell it.

This episode of the List Building Lifestyle describes the exact steps to follow in order to successfully market any product

One of the most common mistakes I see is marketers judging the quality of their list based purely on their open rates.

Huge mistake.

In fact, open rates are often irrelevant.

Discover what your email open rates truly mean and how to know whether or not you're doing well on your email marketing efforts

Books are the fastest way to improve your life.

Because there's always going to be someone who experienced your problem and solved it and wrote a book about it.

Books are also cheap.

Compared to mentoring, info products and seminars - they're the lowest priced education.

The downside - there's so many books out there, there's not enough time to read 'em all.

So you have to be picky. And careful not to read the wrong books.

Here's the 10 books I found most helpful throughout 2017 when it comes to marketing, self-help and entertainment value