I spoke to a client on the phone the other day who admitted:

Igor, the one thing I realized since I started in February is the internet is a very competitive place!

That's right, Amico.

The internet is extremely competitive.

It removed virtually every barrier for starting an online business or offering a service.

No matter your opportunity, MLM or educational program...

There's probably at least a dozen look-a-likes out there trying to steal your customer as we speak.

Most marketers try to differentiate themselves from competition by making louder claims.

But that's like trying to win over the prom queen with a hip haircut.

Discover the true and only way to thrive in spite of fierce competition.

What does "Brand Yourself" even mean?

According to the a gooroo FB live I saw the other day it comes down to posting motivational wallpapers on your Instagram.

And it also requires you to shoot YouTube videos talking about your dog.

The branding advice you've been fed accomplishes only one thing:

It keeps you busy and broke.

Busy because it requires a lot of time to be active on Social Media.

And broke because it doesn't frigging work.

Branding is NOT about social media or motivation.

It's not about your hobbies and your pets.

In fact, it has nothing to do with you.

I decided to debunk every branding myth imaginable by interviewing world's #1 branding expert.

His name is Jeff Hoffman.

He's the co-author of the New York Times Best Seller "Scale"

But you may know him as the guy who founded priceline.com and booking.com.

Yes, THE booking.com!

Jeff is considered to be world's leading authority on branding.

And in just 20 minutes, he'll give you a crash course in creating your own six figure brand.

Picture me standing in front of a mirror in my living room.

I'm 18 and 31 pounds overweight.

I'm buck naked.

And I'm ashamed.

I'm ashamed for becoming the tire-wearing fatso that stared back at me in the mirror that day.

It was probably one of the most hurtful alone moments I've had in my life.

And the first time I actually admitted to myself I was NOT big bone.

This realization led to a fascinating discover which would then spark a complete makeover on every single level in my life.

Modeling.

That's the #1 most common behavior I see online.

No wonder.

When you're brand new, that's all you can do, really...

You just model after the gooroos...

Do as they do in hopes to get the results they get.

But then you learn it's not that simple.

And modeling the gurus never seems to yield guru-like results.

Why's that?

How come following their exact systems never works as it should?

Why copying their emails word for word doesn't get you the same 50% open rates they get?

I've been puzzled with this question since I got started online.

Because, just like you, I modeled every guru from Kern to Kennedy without much success.

Until I finally discovered the one thing that made all the difference in the world.

Discover what it is in the new episode of the List Building Lifestyle

Storytelling is the best tool you can have in your arsenal as a business owner.

Stories eliminate any doubt your prospects might have and create proof out of thin air.

But people either don't use them or look like fakes when they do.

In today's podcast, I got your back.

It's jam-packed with the storytelling secrets of self-made millionaires like Brian Tracy, Jim Rohn and Tony Robbins.

Once you listen to it, you'll have downloaded all of those secrets in your brain and make some serious money.

Here's the truth about making a solid, six-figure income online.

You don't need to recruit thousands upon thousands of people.

You only need a dozen of high-quality superstars.

But how can you find them?

How can you make sure they stick with you in the long run?

These questions bugged the hell out of me when I was starting out.

Nowadays, I have found the solution.

And I serve it to you on a silver platter in today's podcast.

You know Bruce Lee from his movies.

To be honest, most of them are mediocre.

The real genius of Bruce was found into his deep thinking.

If he was still alive today, he would be an awesome marketer.

In fact, one of his lesser-known quotes made a huge impact on me.

I now share it with team members and customers because of its power.

And in today's podcast I break it down and share all the nuggets of marketing goodness you could ever hope to get from Bruce.

Here's a fact for you:

Only 10% of people are ready to buy when they see your offer.

The other 90%?

It's a different animal that drives newbie marketers crazy.

Those poor souls don't realize how simple the solution is.

To my disappointment, it evades even the most seasoned online pros.

This is why in today's podcast I reveal to you what's needed to turn a lead that lands on your list, into a customer who is 100% ready to buy.

Everyone online wants to be regarded as a pro by his audience.

Too bad most people end up looking like amateurs.

And by amateur, I don't mean unskilled.

I mean approaching business in a way that keeps you lower in the food chain.

Afte reading Steven Pressfield's "Turning Pro," I discovered seven telltale signs you're an amateur.

I reveal them to you today, but I won't stop there.

I take it a step further by also showing you a couple strategies.

These strategies are so powerful that take you out of amateur hour and put you in the ranks of successful online pros.

All yours in today's podcast.